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Are Uggs really back in fashion? I visited one of the brand’s retail stores and saw why the beloved early 2000s shoes are making a comeback — see inside.

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UGG store entrance
The Ugg retailer at the Oculus at One World Trade in New York City.

  • Ugg appears to be making a comeback this fall after initially gaining recognition in the early 2000s.  
  • Deckers Outdoor Corp, which owns Ugg, reported the brand’s gross sales elevated by $28.1 million year-over-year in its most up-to-date quarter. 
  • I visited an Ugg retailer in New York City to see what enterprise has been like.
As cooler climate begins to set in, you will have seen a fashion pattern from the early 2000s resurfacing amongst your pals and celebrities like Bella Hadid and Keke Palmer: Ugg boots.

UGG store entrance

Source: Elle

In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 internet gross sales improve of 21.3% to $876 million. Ugg was the model at the forefront of earnings, with internet gross sales leaping from $448.4 million from the identical time final yr to $476.5 million.

UGG store sign

Source: Deckers Brands

This resurgence begs the query: are Uggs really back? With that in thoughts, I determined to go to an Ugg retailer in New York City to see if the model really is prospering as soon as once more.

Ann Matica in front of the UGG store
I went to the Ugg retailer situated in the Oculus at One World Trade Center.

The One World Trade Center
Walking by the World Trade Center’s doorways, I was instantly greeted by the hustle and bustle of enthusiastic consumers.

Entrance to the One World Trade Center
It took me about quarter-hour to search out the Ugg retailer tucked in the nook of a balcony stage.

Inside the One World Trade Center
The glossy 3,482 square-foot Ugg retailer first opened in 2017, nearly 40 years after the firm was initially launched.

The outside of the UGG store
An indication encouraging clients to affix the Ugg rewards program to obtain delivery perks, retailer bonuses, and a $20 coupon was arrange by the entrance.

A sign in front of the UGG store
The retailer was brightly lit and had glass show cabinets for consumers to browse.

The inside of an UGG store
On the back wall, a blue and orange gradient helped set a stress-free environment.

The women's UGG section
I was stunned by the retailer’s giant choice of attire, since I’d beforehand solely thought-about Ugg to be a shoe model.

A mannequin in an UGG sweatshirt
There was a rack of Ugg puffer jackets for patrons purchasing for the colder months.

UGG winter coats
A pair of blue knitted hand heaters additionally caught my consideration.

UGG hand warmers
Along with winter garb, the retailer additionally sells extremely mushy bathrobes.

UGG bathrobes and slippers
The cabinets close by had fluffy slippers and blankets on show.

UGG towels and slippers
I peeked into the spacious dressing room open to clients. There have been a number of giant mirrors in opposition to the wall for consumers to make use of whereas making an attempt on the Ugg garments.

An UGG store dressing room
Large picket tables have been set as much as showcase the retailer’s fundamental attraction: its shoes.

An UGG display table
The location carried boots in all shapes and sizes, together with the brand’s Bailey Bow II boots full with ribbons, which retails for $200.

UGG boots
There have been additionally more moderen designs, like the Tazz Platform Slippers, which have lately grown in recognition and are priced at $120 …

Black UGG slippers
… in addition to a cheaper yellow clog model for $80.

Yellow UGG clogs
The retailer additionally carries Ugg sneakers that price $120 a pair.

UGG sneakers
On the reverse wall from the girls’s clothes and shoe part are the menswear choices.

Shelves in the UGG store
While Ugg might not be stereotypically thought of as a males’s clothes and shoe model, the retailer truly carried a respectable selection of males’s lengthy sleeved shirts, sweatpants, and boots.

The men's UGG section
I significantly appreciated these purple males’s Tasman slippers and was disillusioned when a retailer affiliate instructed me they did not carry the colour in girls’s sizes.

UGG men's slippers
The males’s clothes and footwear appeared to solely have a couple colour choices accessible, like black, purple, and navy blue.

UGG monogrammed boots
Once I’d checked out the whole retailer, I got here throughout the kids’s part on my approach out.

The UGG children's shoe section
The shoes have been priced between $55 and $150 relying on the fashion, which appeared on the increased finish for teenagers’ shoes.

Kid's UGGs
After going to the Ugg retailer, which felt like an upscale retail expertise, I’m not stunned that the firm has been efficiently drawing clients in and rising its earnings.

The outside of the UGG store
Whether you like Uggs or hate them, there isn’t any denying that the model is efficiently making a comeback.

Feels like Ugg sign
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