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Mark Zuckerberg is trying to do what Google did with Android — but he learned all the wrong lessons

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Apple CEO Tim Cook (left), and Meta CEO Mark Zuckerberg (right)
Tim Cook, Mark Zuckerberg.

  • Meta’s effort to construct the metaverse is a method to wrangle again management of client knowledge from Apple, specialists say.
  • The try to achieve a aggressive benefit over Apple is paying homage to Google’s effort to construct Android. 
  • Google’s effort paid off, but it is doubtless that Mark Zuckerberg learned the wrong lessons from latest historical past.  

Meta desires to wrangle control away from Apple.

The firm’s multi-billion dollar effort to construct the metaverse and its resolution final yr to rebrand from Facebook to Meta is a method to reclaim management of client knowledge from Apple’s clutches, specialists say. 

It’s related to why Google developed Android, but Mark Zuckerberg’s challenge appears to miss one key ingredient that made Android a hit. 

Apple’s change messed with Facebook’s enterprise mannequin

Last yr, Apple modified its privateness coverage, making it more durable for Facebook to observe and monetize its promoting. 

“Apple has essentially made Facebook’s returns revert to the mean because they removed a massive data source in terms of their access to app user data,” stated Mark Zgutowicz, a Meta analyst at Benchmark. 

The change may come at a company-threatening value to Meta.

Over 95% of the firm’s income comes from cellular units, in accordance to Needham tech analyst Laura Martin. Meta’s COO informed traders that Apple’s new coverage would lead to $10 billion of decrease income in 2022. 

“Meta’s goal is to replace Apple’s smartphone centrality in consumers’ lives,” Martin just lately wrote in a be aware to traders. 

Android vs. Metaverse

Google reportedly created Android greater than a decade in the past for the similar purpose: to compete with Apple. 

In 2007, Google scrapped its deliberate first-iteration Android cellphone simply earlier than launch and redesigned it to appear to be the sleeker first-generation iPhone, according to the e book Dogfight, by journalist and writer Fred Vogelstein.

Steve Jobs, Apple’s co-founder, was reportedly incensed by Google’s introduction of Android, which he believed to be an unlawful copy of the iPhone, reportedly calling it a “stolen product,” in accordance to Walter Isaacson’s 2011 e book, Steve Jobs.

However, there’s one important distinction between Google’s try to escape Apple’s supremacy and Meta’s gambit: there was already proof of client demand for the product Google was allegedly duping. Apple had sold 1 million of its first-generation iPhones simply 74 days after its introduction.

Google’s pivot paid off. Will Meta’s? 

Google noticed the place Apple was going and continued to develop its Android platform to match Apple’s iOS. The firm has additionally continued to invest in making its smartphones, a tool it is aware of individuals need.

Google’s wager paid off. Android is now the dominant mobile operating system worldwide. 

But Google was a quick follower; Meta’s pivot could possibly be extra harmful as a result of it is investing in a largely untested product: the metaverse. 

“It’s a massively huge risk, and I think the primary risk is there are no tangibles right now,” Zgutowicz stated. 

Some analysts on Wall Street are skeptical Meta will pull this off. 

“Even if the Metaverse does turn out to be the immersive hardware-based vision that Meta articulates, will Meta really be the winning hardware provider to consumers?” Martin requested in a latest be aware. 

While sticking to the previous enterprise mannequin beneath Apple’s new privateness regime would’ve doubtless value Facebook billions in misplaced promoting income, constructing a complete digital world from scratch would not precisely come low cost. 

Meta has reported more than $19 billion in losses from its metaverse enterprise unit since the begin of final yr, turning off many traders, together with one who wrote an open letter to Zuckerberg urging him to stem the losses. Meta’s inventory is down greater than 70% up to now this yr. 

Read the unique article on Business Insider

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