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Bayelsa Guber: Data, Strategy Propelled Gov Diri To Victory — CSO

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An election management team and civil society organisation (CSO), CellHub, has attributed the electoral victory of Governor Douye Diri of the Peoples Democratic Party (PDP) in the recently-concluded Bayelsa State governorship election to its efforts.

LEADERSHIP earlier reported in June 2023 that a survey conducted by CellHub predicted Governor Diri as the likely winner of the November 11, 2023 election.


The CSO linked Governor Diri’s victory to meticulous data mining, strategic planning, and deliberate policies orchestrated by CellHub’s Managing Director, Idris Usman, and his team.


According to Usman, the aforementioned factors played a pivotal role in the “remarkable victory” of Diri and PDP.

The comprehensive data analysis and strategic insights provided by CellHub were key in identifying constituents’ needs, mapping likely voter behaviour, and establishing the most effective campaign strategies.

Months of effort and diligent research unfolded into a masterful campaign that appealed to the aspirations and concerns of the people of Bayelsa State

Usman said by leveraging in-depth data analytics at CellHub, Governor Diri’s re-election was made easy.

“Moreover, CellHub’s deliberate policies, designed to enhance voter engagement and mobilisation, further contributed to the resounding success of Governor Diri’s campaign.

“By implementing innovative communication strategies, targeted messaging, and inclusive community outreach initiatives, CellHub magnified Governor Diri’s vision, solidifying his position as the people’s choice.

”The undeniable impact of CellHub’s data-driven approach, combined with my astute leadership, have ultimately resulted in an impressive electoral triumph, affirming the governorship of Douye Diri as a testament to the strategic excellence exemplified by CellHub.

“This data l-driven approach by CellHub, was enhanced by the land achievements of the Diri administration in the State, in the areas of unprecedented infrastructural revolution, human capacity development and most significantly the ability of Governor Diri to make Bayelsa State one of Nigeria’s most peaceful, despite the desperate antics of his opponents to create tension and instigate violence in the build up to the election.

“As an organisation committed to utilising cutting-edge data analysis and strategic planning, CellHub is ecstatic to have played such an instrumental role in the re-election of Governor Douye Diri.

“This success not only reaffirms CellHub’s expertise in political campaign management, but also underscores our unwavering dedication to supporting clients in achieving their goals. It is also important to mention,” Usman explained.

Continuing, Usman said: “before the recent engagement in the reelection project of Governor Diri, I’d made significant impacts in political campaigns through data and grassroots strategies.

“I was a director in the first of its kind citizens driven campaign in Nigeria, that is “Neighbour to Neighbour” which played a pivotal role in the election of President Goodluck Jonathan in 2011, to my involvement as a then core follower of former President Muhammadu Buhari, where I actively participated in the activities that gave birth to the APC, through the merger of the defunct CPC, CAN and others in 2014.

“Moving forward, CellHub remains steadfast in its commitment to empowering political leaders with the tools and knowledge needed to secure victories and effect meaningful change.”














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