Actor Jidekene Advices Colleagues To Focus On Creativity Rather Than Awards

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Nollywood actor Jidekene Achufusi has advised colleagues that awards should not be the only motivation for creatives.

He stated this in a recent interview with entertainment journalists while reacting to being snubbed by the organizers of the African Magic Viewers Choice Awards, AMVCA.

Reacting to the nominations for AMVCA, the JUDAH first son said motivations should not be limited to awards rather actors should focus on feeding the Nigerian film market the best.

Jidekene replied, “Well, experience teaches you that every time there is always going to be a generational shift. Sometimes, the people who do these awards have targets. It could be, ‘Let’s make sure we bring on new people or let’s make sure the veterans know that we see them.’ It could also be, ‘Last year we went that way, this year let’s go this way.’ I don’t know what they think about when they make the selections that they make. But I do believe that collectively, there would always be news about whatever selections that they made.

“So my advice would be, it is a win-win for everybody. Whatever your motivations are, it shouldn’t be limited to awards because at the end of the day, if you made good films or you are getting better roles than you did last year, you are winning. And our real focus is to feed the Nigerian film market. Not necessarily about who is where or who is not where.”

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